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Marketing Tips From a 16 Years Old kid – Corey Worthington from Melbourne, Australia

One of the big stories in Australia over the last week has been the hilarious antics of a teenage party boy called Corey Worthington.

Corey is a 16-year-old boy from a Melbourne suburb who has brilliantly encapsulated a lot of the current advice for achieving modern marketing success:

  • He held a party.
  • He advertised his party at MySpace.
  • 500 kids turned up.
  • They drank and got drunk.
  • They then annoyed the neighbours.
  • The police were called.

How Corey Worthington Delaney will pay for the $20000 damage and compensation of police siege


What did his parents speak out?

The media pounced on this story, giving old-timers another reason to vent about “the youth of today.” Then something unexpected happened. Corey showed he was smart … or at least that he understands modern media:

  • He was different.
  • He was outrageous (so he was noticed — he cut through the clutter).
  • He leveraged social media.
  • He branded himself (with a pair of yellow sunglasses that he refuses to take off).

This entry was posted on January 26, 2008 at 3:45 am and is filed under Parties & Events, Pretty Boys, Social Network, Super Junior, Top Lists, VIDEO CLIP, Weekend Special, art, blog, celebs, funny, hot, review with tags , , , , , , , , . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.

6 Responses to “Marketing Tips From a 16 Years Old kid – Corey Worthington from Melbourne, Australia”

  1. Nice butt for the weekend. lolz « KERONII Says:
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