The Web Turns Singer into Entrepreneur

Kina Grannis, a 22-year-old singer and songwriter, found her claim to fame as she appeared in a 60-second commercial on Super Bowl Sunday. She won the Doritos Crash the Super Bowl Challenge, which promised Super Bowl commercial time as well as a record deal with Interscope Records.

Kina Grannis, a 22-year-old singer and songwriter

Now, what’s so amazing about this? She did more than write a song that won a contest. Grannis found a way to get more votes online – she found a way to succeed using the Internet.

The Web 2.0 phenomena suggests that users have more control over the Internet than ever before. It’s a consumer-based platform. Consumers are able to sell to other consumers (eBay) and define their own worlds (Wikipedia). Viewers can post and pick their own amusement (YouTube), and readers can post and pick their own news (Digg). It’s also a community consisting of people sharing the same interests with no barriers of distance or censorship, and this is where there is opportunity.

Kina Grannis made herself a business woman. She’s an entrepreneur, whether she knows it or not. She pulled off a Trump-like business tactic and closed the deal. Grannis wrote a song about Digg that was discovered by its enormous community of subscribers. They liked it and they voted for her. Not to mention this video was also found on YouTube and MySpace, which added to her popularity.


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