The Web Turns Singer into Entrepreneur
Kina Grannis, a 22-year-old singer and songwriter, found her claim to fame as she appeared in a 60-second commercial on Super Bowl Sunday. She won the Doritos Crash the Super Bowl commercial time as well as a record deal with Interscope Records.Challenge, which promised
Now, what’s so amazing about this? She did more than write a song that won a contest. Grannis found a way to get more votes online – she found a way to succeed using the Internet.
The Web 2.0 phenomena suggests that users have more control over the Internet than ever before. It’s a consumer-based platform. Consumers are able to sell to other consumers ( ) and define their own worlds ( ). Viewers can post and pick their own amusement ( ), and readers can post and pick their own news ( ). It’s also a community consisting of people sharing the same interests with no barriers of distance or censorship, and this is where there is opportunity.
Kina Grannis made herself a business woman. She’s an entrepreneur, whether she knows it or not. She pulled off a Trump-like business tactic and closed the deal. Grannis wrote a song aboutthat was discovered by its enormous community of subscribers. They liked it and they voted for her. Not to mention this video was also found on and , which added to her popularity.