Archive for the XHTML Category

COMMUNICATIONS 2.0

Posted in marketing, portal, usability, Web Standards, XHTML on August 27, 2007 by keronii

OK, so if ‘Web 2.0’ is an attitude towards to the web, underpinned by the provision of services that empower customers to do their own thing, then let’s take a look at why this is useful for us as communicators. To do this we’ll establish the key “2.0-ish” principles that we need to consider, and discuss each one in detail. They are:

  • Content is king (again!)
  • The web site as a communications service
  • Beta is beautiful
  • Participation is mandatory
  • Technology is meaningless
  • (If content is king, then) Open source is queen

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